“Lermontov Card” will be created for tourists in the Stavropol Territory

It was proposed to develop a special loyalty program for youth tourism and call it “Lermontov Card” by analogy with the already existing “Pushkin Card”.

The difference is that “Pushkin Card” allows young people to visit theaters, cinemas, museums and other cultural events, and the proposed program in the region should help students visit the Caucasus Mineralnye Vody.

The specific plan will be presented by the Ministry of Tourism and the Directorate of Youth Policy by the first of August. It is expected that the program will include a variety of bonuses and rewards, logistics, accommodations and leisure activities.

According to experts, a similar program, but going beyond the borders of the Caucasus Mineralnye Vody, could become federal. Young people like travelling a lot but their budget is limited that’s why the loyalty program could expand the possibilities of the travel card for students.